CRM Software Singapore for Small Businesses and SMEs

What Are the Main Functions of CRM Software?

CRM software provides a central system for businesses to manage customer, prospect and sales information. Common functions include:

• Store customer and prospect contact information
• Track customer interactions such as calls, meetings, enquiries, website activity and requests for quotation
• Share customer information with authorised sales and service staff
• Manage sales leads, follow-ups and sales opportunities through the sales pipeline
• Maintain a record of customer communication and contact history
• Track sales opportunities from first enquiry to quotation and closing
• Generate sales and customer reports for review by management

What are the Benefits of CRM Software

CRM software helps a business keep customer and sales information in one place, making it easier to follow up on enquiries, track opportunities and review customer activity. Sales reports and customer activity information can also help management review the sales pipeline and identify opportunities that require follow-up.

CRM Software for Small Businesses and SMEs in Singapore

Small businesses may use CRM software to organise customer contacts, enquiries, quotations and sales follow-ups as the number of customers increases. A suitable CRM system should be easy for staff to use and provide the functions required by the sales and service teams.

How Does CRM Software Manage Sales Leads?

CRM software records new sales leads and allows the sales team to track each opportunity from enquiry to follow-up, quotation and closing. Sales staff can also record calls, meetings, notes and the next action required for each prospect.

How Does CRM Software Manage Customer Information?

A CRM system keeps customer contact information, communication history, enquiries, quotations and other relevant records together. Authorised staff can use the same customer information instead of maintaining separate contact lists.

Can CRM Software Integrate With Accounting Software?

Some CRM systems can integrate with accounting software so customer and sales information can move between the two systems. The available integration depends on the CRM and accounting software used.

Where an integration is available, it may reduce repeated data entry and allow the business to use the same customer information for sales and accounting work.

How Do You Implement CRM Software in Your Business?

Before implementing CRM software, review how your business currently manages customers, sales leads, enquiries and follow-ups. Our software advisers in 21as Pte Ltd can review your business requirements, number of users, sales process and the CRM functions you require. We can also review your current workflow to identify where customer or sales information is being entered more than once or managed manually. The CRM solution should then be selected and configured according to the business process, user requirements and information that needs to be tracked.

How Do You Choose CRM Software in Singapore?

Choose CRM software based on the number of users, customer information to be recorded, sales process, reporting requirements and software integrations required by the business.

Check whether the CRM system provides contact management, lead tracking, sales pipeline management, activity records, reporting, user access controls and integration with other business software where required.

When comparing CRM vendors in Singapore, check the software functions, implementation support, training, ongoing support and total subscription or licence cost.